Hi! Welcome to the Insider Advertising daily for November 16. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.
Today’s news: 14 ad buyers pick the winning media companies and platforms, Endeavor snaps up Fred Santarpia, and behind DoorDash’s marketing.
- DoorDash increased sales and marketing expenses in 2020 ahead of its IPO.
- But unlike other buzzy startups who ramp up marketing at the expense of profits, DoorDash’s marketing declined as a share of revenue and it cut its losses leading up to its IPO.
- The delivery company lost $149 million on revenue of $1.9 billion in the first nine months of this year, compared with a $667 million loss on $587 million in revenue for the full prior year.