Shares of Salesforce.com Inc. and Travelers are trading higher Thursday afternoon, propelling the Dow Jones Industrial Average into positive territory. Shares of Salesforce.com Inc. CRM, +1.38% and Travelers TRV, +1.58% have contributed to the index’s intraday rally, as the Dow DJIA, -0.26% is trading 41 points (0.1%) higher. Salesforce.com Inc.’s shares have climbed $4.37 (1.9%) while those of Travelers have gained $2.74, or 1.7%, combining for a roughly 47-point bump for the Dow. Walt Disney DIS, +1.31%, McDonald’s MCD, +1.04%, and American Express AXP, +1.30% are also contributing significantly to the gain. A $1 move in any one of the 30 components of the Dow results in a 6.59-point swing.