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Behind negative returns for shares of Procter & Gamble and Microsoft, the Dow Jones Industrial Average is falling Thursday afternoon. The Dow DJIA, -0.25% was most recently trading 61 points, or 0.2%, lower, as shares of Procter & Gamble PG, -0.86% and Microsoft MSFT, -0.77% are contributing to the blue-chip gauge’s intraday decline. Procter & Gamble’s shares have declined $1.33, or 0.8%, while those of Microsoft have dropped $2.32, or 0.7%, combining for a roughly 24-point drag on the Dow. Nike NKE, -0.76%, Amgen Inc. AMGN, -0.50%, and Apple Inc. AAPL, -0.66% are also contributing significantly to the decline. A $1 move in any one of the 30 components of the index results in a 6.59-point swing.