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The Dow Jones Industrial Average is up Wednesday afternoon with shares of Microsoft and Inc. leading the way for the index. The Dow DJIA, +0.20% was most recently trading 38 points, or 0.1%, higher, as shares of Microsoft MSFT, +1.31% and Inc. CRM, +1.18% are contributing to the index’s intraday rally. Microsoft’s shares have climbed $3.38, or 1.2%, while those of Inc. have gained $2.84, or 1.1%, combining for a roughly 41-point bump for the Dow. Procter & Gamble PG, +1.26%, Visa V, +0.88%, and Coca-Cola KO, +1.03% are also contributing significantly to the gain. A $1 move in any of the benchmark’s 30 components results in a 6.58-point swing.