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Many finance professionals say that investing in real estate can offer some great returns, and it certainly has for many investors over the years. But getting into real estate these days is unaffordable for the masses. And if you could afford to purchase a rental property, it still requires a significant commitment of landlord responsibilities.

Meet Khushboo Jha, BuyProperly’s Founder and CEO. BuyProperly is a female-founded and Toronto-based platform that allows Canadians to get started in the real estate market through fractional investing in less than 7 minutes.

BuyProperly’s mission is simple – they are committed to making real estate investing easy, more accessible, and hassle-free for Canadians struggling to invest in the market. By disrupting the market, they are providing a low-cost, easy-to-use system using technology. BuyProperly’s platform uses AI in two ways: to identify real estate trends and to help discover undervalued properties in the market, allowing investors to earn high returns.

Since its launch in 2019, BuyProperly has seen its customer base grow by 5x, with 30% of customers investing in more than one property. BuyProperly has plans to expand its offerings into the US market in late 2021.

This approach to real estate investing has made it accessible for the average investor. BuyProperly offers complete transparency on your investment and is offered in affordable increments.

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Building this company from the ground up wasn’t easy, and Khushboo faced challenges along the way. But she knew she was building an important offer to investors and persevered through the tougher times. 

For women who are considering their startup venture, Khushboo leaves you with these tips:

Don’t follow the masses blindly

Just because someone has built their business in a certain way with success doesn’t mean that is the right path for your business. Don’t be afraid to think differently and try new ways of doing things.

Get support from other leaders in marginalized communities

When you feel as though you need support or mentorship, get advice from others in marginalized communities who have gone before you. They will have good advice and will speak from experience rather than guesswork. 

Tell your story

Don’t hold back from telling your story to people and potential clients. Word of mouth is a very strong, and economical marketing strategy. The more people aware of your business, the more curiosity will arise and lead to potential clients.  Often self-promotion can feel a little uncomfortable for people, but remember, you are offering a valuable product or service that is designed to solve a problem for people.

Talk to your future customers

You may think you know what people want, but what resonates with your target market and what doesn’t is always surprising. The earlier you get into a habit of listening to your customer base, the faster you’ll be able to land your first customers and pivot quickly if needed.

Be self-aware

Being self-aware, knowing your strengths and weaknesses and playing up your strengths and using them as your best asset is essential. Play on what you are good at and outsource the tasks that are not your forte and have others do them for you.

The bottom line is that starting a new business in the tech space, especially as a woman, can have challenges, but you need to remember that you are stronger than those challenges. Resiliency is a crucial characteristic for entrepreneurs.