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  • Rocío Pino is running in Mexico’s upcoming election for the Progressive Social Networks party.
  • She is hoping to win a seat in the country’s Chamber of Deputies on June 6.
  • She is campaigning for free breast implants for all women, with cancer survivors having priority.
  • See more stories on Insider’s business page.

OnlyFans model Rocío Pino is running in Mexico’s upcoming election for the center-left Progressive Social Networks party. She is hoping to win a seat in the country’s Chamber of Deputies on June 6, which is the rough equivalent to the House of Representatives in the US, with her main priority being “boobs for all.”

“Because a woman with boobs is an empowered woman,” reads one of her slogans, which describes her policy of free cosmetic breast surgery for all women in Mexico.

Pino has advertised her campaign with billboards in the Mexican state of Sonora, featuring photos of her posing naked. She told Insider that this, and the fact she has an OnlyFans where she posts exclusive adult content for $19 per month, attracts attention from voters.

“To me, a naked body is the most normal thing, that’s how we were born,” Pino told Insider. “That I have OnlyFans does not hurt anyone. You have to start changing mentalities.”

In a recent tweet, Pino wrote that Mexico needs deputies who “put the benefits to Mexicans ahead of any particular interest.” She asked voters to support her to “achieve this balance and independence of the executive and legislative powers.”

Pino’s policies are focused on women and children

Pino said she has been interested in politics since an earthquake hit Mexico in September 2017 and caused severe damage. She joined a civil association — a category of nonprofit in Mexico — to help families in the Oaxaca region.

She has a particular interest in the rights of women and children in Mexico, which has driven much of her campaign. Breast cancer is the most deadly form of cancer in women in Mexico, with an estimated 32,000 new cases per year. According to a Cancer Connect report from 2017, women in the country develop the disease earlier than in other populations due to often being diagnosed late, and a lack of education about symptoms.

“Many breast cancers in Mexico are not diagnosed until they have reached advanced stages because of a lack of information and resources,” the report reads. The problem has worsened due to the coronavirus pandemic and further pressure on healthcare services.

Pino wants all women to have access to cosmetic breast surgery, with women who have had their breasts removed during cancer treatment having priority for reconstructive surgery.

“How can we make those women who had to remove their breasts feel good?” Pino said. “Maybe giving them new ones, as long as they qualify for surgery.”

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Pino also wants to raise awareness for the wellbeing of women in her country, which she believes is lacking.

“Women in Mexico are unprotected from everything,” she said. “We do not have a safe house in case we are suffering some type of violence, either physical or psychological. There are no nurseries or children’s institutions where they can take care of our children while we go to work. There is no law firm where lawyers can defend us from some type of abuse.”

She added she wants to educate children about how they should treat women from the first grade to secondary school — “with respect, values ​​and a lot of love.”

“Teach the girls the types of abuse that exist so they understand it later and report those people as soon as possible,” she said. “My priority would be women and children.”

Her chances of winning are ‘extremely low,’ according to an expert

Allyson Benton, PhD, is a senior lecturer in International Political Economy at City University in London. She told Insider that Mexico is a federal system like the United States. There is a federal government, state governments, and a third-tier municipal government. There’s an election for the presidency every six years, and the Congress of the Union contains the Senate and the Chamber of Deputies — which Pino is hoping to join — holds elections every three years.

The Chamber of Deputies has 500 members who are elected in a two-tier system. Of the 500 deputies, 200 are elected from five multi-state constituencies with 40 seats each, while 300 are assigned from single-member districts — Sonora, where Pino is running, is one of them.

“In the single-member districts, it’s simply first past the post,” meaning whichever candidate gets the most votes wins, Benton said.

The Progressive Social Networks is a small party that was only formed in 2020. Benton said Pino might have recognition in Senora, as she is from there originally, but that might not be enough to win against the biggest parties — the National Regeneration Movement (Morena), the National Action Party (PAN), and the Institutional Revolutionary Party (PRI), which collectively gained over 71% of votes in 2018.

Benton said that Mexican elections are highly competitive, but parties do not tend to be very ideological. While Pino’s campaign may generate conversation, it is unlikely to get the votes.

“She might get more support, but her chance of winning is extremely low,” Benton said. “It’s unlikely that she would win the seat because she would have to come in first place in that district. And that’s very unlikely.”

A more fragmented political system has led to an array of celebrities running in Mexican elections

Ale Menendez, a public affairs consultant who is Mexican, told Insider the political system in Mexico has become more fragmented in recent years with the creation of smaller parties when previously there were only three main ones (Morena, PAN, and PRI).

Several celebrities have run for office at various levels of government, Menendez said. For example, a former Miss Universe, Lupita Jones, is running as governor of Baja California, a Mexican state that borders the US. Cuauhtémoc Blanco is a former professional footballer and is currently the governor of Morelos, having launched his political career in 2015.

“For the big parties, they are hoping that the fame factor will help them gain that municipality or district,” said Menendez. “For the smaller parties, it is a strategy to stay alive and keep their registry as a political party.”

Parties need to gain 3% of the vote to be able to stand in the next election. The more fragmented the vote, the harder it is to reach that number.

“So having controversial candidates or trending topics helps them stay on the agenda,” said Menendez.

She said winning in Mexican politics is mostly about access to power and money, and the higher the percentage of the vote a party gets, the more money it receives from public funding. But policies such as Pino’s have gained popularity recently.

“Women’s rights, in particular, have become more salient lately,” she said. “It is a consequence of the feminist movement in Mexico and Latin America.”

Pino has described the current leaders as “traditional, corrupt and male-chauvinist” on her Twitter profile, where she has 264,000 followers and posts more of her campaign slogans referring to breasts. One of them reads: “With me, your vote counts for two.”