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Serena Williams’ venture capital firm has invested in Milwaukee education technology startup Fiveable. 

© Danielle Parhizkaran, Danielle Parhizkaran-USA TODAY S The balls in her court. Serena Williams turns 40 on Sept. 26.

Fiveable announced that the tennis star’s investment fund was backing the company in a news release. The education streaming startup has seen huge increases in traffic since the COVID-19 pandemic.

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“What impresses us most about Fiveable is how well they understand and are immersed in today’s students; that’s what initially piqued our interest. The way they’ve brought students in to help guide their roadmap is unlike anything I’ve seen,” said Serena Williams, founder of Serena Ventures, in a statement.

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“Based on their growth in users and engagement, it’s evident that their social learning community has cracked the code on peer-to-peer learning.”

Fiveable’s online education platform focuses on Advanced Placement courses with most content available for free. The company has study guides for every unit in all 38 AP subjects, hosts a Discord server for students to study and livestream cram sessions. More than half a million students have used Fiveable in the last 30 days, according to the company. 

© Mike De Sisti / The Milwaukee Journal Sentinel Amanda DoAmaral, founder & CEO of Fiveable, at her office living space in Milwaukee. Fiveable is an online AP study startup that relocated to Milwaukee in 2019. It has skyrocketed because of COVID, and has gotten $3.5 million in new investments.

Amanda DoAmaral founded the company in 2018. 

Fiveable has raised more than $4.2 million since the winter of 2019. Early-stage venture capital firm Swell also invested in this latest round of financing. 

Sarah Hauer can be reached at or on Instagram @HauerSarah and Twitter @SarahHauer. Subscribe to her weekly newsletter Be MKE at

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This article originally appeared on Milwaukee Journal Sentinel: Serena Williams’ investing in Milwaukee education technology startup Fiveable

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