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© Apple Tim Cook gave a speech from the Apple Park in California. Apple

  • Apple CEO Tim Cook spoke out Thursday against Georgia’s restrictive new voting law.
  • “It ought to be easier than ever for every eligible citizen to exercise their right to vote,” he said.
  • He is the latest CEO to speak out on voter-suppression concerns.
  • See more stories on Insider’s business page.

Apple CEO Tim Cook has slammed Georgia’s controversial new election law, joining the ranks of other CEOs who have done the same.

The Republican-backed law, known as SB 202, introduces changes to elections and voting in Georgia that critics say amount to voter suppression.

“The right to vote is fundamental in a democracy. American history is the story of expanding the right to vote to all citizens, and Black people, in particular, have had to march, struggle and even give their lives for more than a century to defend that right,” Cook told Axios in a statement published Thursday.

“Apple believes that, thanks in part to the power of technology, it ought to be easier than ever for every eligible citizen to exercise their right to vote,” he added.

“We support efforts to ensure that our democracy’s future is more hopeful and inclusive than its past.”

Other business leaders who have spoken out against the law include Delta CEO Ed Bastian, Coca-Cola CEO James Quincey, and JPMorgan Chase CEO Jamie Dimon. Delta and Coca-Cola are headquartered in Georgia.

Both Bastian and Quincey called the bill “unacceptable,” while Dimon defended American citizens’ right to vote.

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More than 70 Black executives have signed a letter, calling on companies across the US to publicly denounce the new laws as suppressing voters, particularly the state’s Black voters, The New York Times reported Wednesday.

Civil-rights group and Democratic officials have similarly slammed the law and have also called on firms in the state to speak out about it.

President Joe Biden described the new law as “a blatant attack on the Constitution and good conscience” and likened it to “Jim Crow in the 21st century.”

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