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Natalie Cerny

Natalie Cerny, who was chief communications officer at News Corp.’s Dow Jones unit, has joined Afiniti as its CCO.

She’s in charge of media relations, external/internal PR, content creation and digital strategy.

Cerny also headed global PR for REA Group, publicly traded digital real estate company, and managed PR for the Australian Grand Prix Corp.

Zia Chrisi, Afiniti CEO, hailed Cerny as “among the most effective communications executives in the world” and he looks forward to her “representing and evangelizing our presence with the broader media community.

Cerny is based in the Hamilton, Bermuda headquarters of the data and software company that has developed artificial intelligence systems for use in customer call centers.