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Shares of American Express and Apple Inc. are seeing declines Monday morning, dragging the Dow Jones Industrial Average into negative territory. Shares of American Express AXP, -1.73% and Apple Inc. AAPL, -2.08% have contributed to the blue-chip gauge’s intraday decline, as the Dow DJIA, -0.25% was most recently trading 103 points (0.3%) lower. American Express’s shares are off $2.27, or 1.9%, while those of Apple Inc. have declined $2.38, or 1.8%, combining for an approximately 31-point drag on the Dow. Also contributing significantly to the decline are Boeing BA, -2.14%, Coca-Cola KO, -1.64%, and Salesforce.com Inc. CRM, -1.04%. A $1 move in any one of the 30 components of the Dow results in a 6.58-point swing.